As a company built on superior products and customer service, Alton Lane found itself unable to access the kind of holistic, detailed view of its business needed to uphold its standards. A lack of integration was limiting visibility when what the company needed was anytime, anywhere access to the real-time data that would let it coordinate and collaborate across multiple locations and stakeholders.
Alton Lane
New York, N.Y.
Retail/Fashion and Apparel
Salesforce.com, SAP
QuickBooks, Erply POS
1
NetSuite SuiteCommerce Advanced
NetSuite Financials
CRM
Order Management
“NetSuite has given us a more holistic view down to the smallest details. This level of visibility was not possible with our previous systems.” Alton Lane
NetSuite's unified cloud suite has proven to be the robust system of record Alton Lane sought, delivering improved business efficiency and customer centricity. With a single source for CRM, financials, inventory and order management data, the company provides the kinds of highly personalised customer experiences that weren't possible with fragmented systems.
Alton Lane is enjoying new levels of business control and visibility with NetSuite. The maker of customer-tailored men's apparel has leveraged the platform to support a seamless omnichannel experience across physical showrooms, the call center and online touchpoints.
NetSuite has enabled Alton Lane to expand to eight showrooms across the U.S., including a mobile version that tours in a vintage Airstream RV. The company can open new showrooms faster and more cost-effectively than ever, positioning it for further growth.
