As a leading mobile ad exchange platform that connects 90,000 mobile app developers and publishers and 400+ demand partners globally and manages 10 billion ads a day—Smaato defines speed. But disparate legacy accounting software slowed internal operations and finance processes down. Regular processes like pulling data from eight accounting systems to perform consolidations in Excel couldn’t provide the real-time visibility needed as a growing global German-based business.
San Francisco, Calif.
Software (Mobile Ad Tech)
Two Subsidiaries, Two Branch Offices
200, with apps and developers worldwide
SAP Business ByDesign, Navision
Legacy Accounting Software
“When it comes to the flexibility, nothing can compare. NetSuite is highly customizable. And there was nothing impossible to integrate with NetSuite.” Gregory Weisser, VP, Finance, Smaato