Austin Caldwell

Senior Product Marketing Manager


Austin is a software-as-a-service and commerce marketing leader with over 11 years experience in digital marketing, consulting, sales and operations. As a Senior Product Marketing Manager, he develops go-to-market strategies for Oracle NetSuite’s CRM, SuiteCommerce, Bronto, OpenAir, Advanced Customer Support, Learning Cloud Support and Professional Services solutions.


Earlier in his career, Austin ran online marketing at and After he joined Bronto Software, he launched a full-service email marketing agency within their professional services organization which grew from zero to over $4M in annual revenue.


St. Cloud State University
Master of Business Administration

University of Kentucky
Bachelor of Business Administration

Austin’s Most Recent Content

ecommerce holidays

The Ultimate Guide to 2021-2022 Ecommerce Holidays (and Free Template)

ecommerce trends

20 Top Ecommerce Trends for 2022 and Beyond

customer success kpis metrics

5 Ways to Improve Your Net Promoter Score

monthly sales dashboard

Monthly Sales Dashboards: Examples, Metrics & Tips

learning management features

15 Important Learning Management System Features for Your Business


Ecommerce Defined: An Expert Guide

point of sale

Point of Sale (POS) Defined: How It Works & Why It’s Important

economic order quantity

Economic Order Quantity (EOQ) Defined

ecommerce marketing

Ecommerce Marketing: Overview and Essential Strategies to Drive More Sales

sales metrics

Expert Sales Metrics Guide: How, Why and Which Numbers to Track

what is omnichannel

What Is Omnichannel? Benefits and Strategies

key performance indicators

What Is a Key Performance Indicator (KPI)? The Ultimate Guide

crm roi

How to Measure the ROI of CRM

ecommerce statistics

67 Ecommerce Stats and Facts to Know in 2021

customer lifetime value

What Is Customer Lifetime Value (CLV) & How to Calculate?

customer churn analysis

Customer Churn Analysis: Why It’s Important and How to Do It

customer experience

Customer Experience Explained: Strategy, Tips & Metrics

customer retention

What Is Customer Retention? Importance, Metrics & Strategies

customer attrition

Customer Attrition (Churn) Explained

erp implementation best practices

9 Key ERP Implementation Best Practices

erp implementation strategies

4 Key ERP Implementation Strategies

erp implementation challenges

7 Key ERP Implementation Challenges and Risks

improve ecommerce customer experience

Top 5 Tips to Improve Ecommerce Customer Experience

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