David Luther

Digital Content Strategist


David Luther is a Digital Content Strategist at Oracle NetSuite, covering the latest trends in SaaS, finance and ecommerce.


David previously led digital strategy for health care practice management and insurance publications before working as a digital content strategist at BB&T and then in agency and startup settings. His research and writing have appeared in Forbes, Business Insider, MSN Money, Yahoo Finance and MarketWatch.


David studied English and Journalism at the University of North Carolina at Chapel Hill.

David’s Most Recent Content

business metrics

What Are Business Metrics? 35 Metrics Businesses Need to Track

cost accounting

Cost Accounting Defined: What It Is & Why It Matters

area charts

Area Charts: The Complete Guide

cloud accounting benefits

15 Benefits of Cloud Accounting

tax basis

What Is Tax Basis? A 101 Guide

AP vs AR

Accounts Payable vs Accounts Receivable: What’s the Difference?

reduce employee turnover

15 Tips to Reduce Employee Turnover and Improve Hiring and Retention in 2021

employee turnover kpis metrics

12 Employee Turnover and Retention KPIs to Measure in 2021

what is backorder

Backorders Defined: What It Is, Causes & Solutions

employee engagement

What is Employee Engagement? Why It’s Important & How to Improve It

small business startup expenses

10 Small Business Startup Costs

small business expense reimbursement policy

Expense Reimbursement Policy Tips and Tricks for Small Businesses

automate business

18 Ways to Automate Your Business for Growth

small business financial tips

10 Small-Business Financial Tips for 2020

small business financial planning

9 Financial Planning Tips for Small Business Owners

erp trends

8 ERP Trends for 2021

supply chain sustainability

Supply Chain Sustainability: Why It Is Important & Best Practices

capital expenditure

What Are Capital Expenditures (CapEx) & Why Are They Important?

small business automation

21 Ways to Automate a Small Business in 2020

inventory management kpis metrics

33 Inventory Management KPIs and Metrics for 2020

supply chain defined

Supply Chain Defined

retail inventory management

Retail Inventory Management: What It Is, Steps, Practices and Tips

social media crisis management

The Ultimate Guide to Social Media Crisis Management

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